Data Protection Statement
We are delighted that you are interested in our company. Data protection is a top priority for the management of KGS Software GmbH. The use of internet pages of KGS Software GmbH is possible without any provision of personal data. However, if a data subject wants to use particular services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to KGS Software GmbH. By means of this data protection statement our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, this data protection statement informs data subjects about the rights to which they are entitled.
As the controller, KGS Software GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, gaps in security are always possible in internet-based data transmissions, for which reason absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer personal data to us by alternative means, e.g. by telephone.
The data protection statement of KGS Software GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection statement should be easy to read and understandable for the general public as well as our customers and business partners. To ensure this, we will first explain the terminology used.
In this data protection statement we use the following terms amongst others:
- Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by a reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors that relate to the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
- Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
Processing is any operation or set of operations carried out in connection with personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, selection, enquiring, use, disclosure by transmission, dissemination or otherwise making available, comparison or linking, restriction, deletion or destruction.
- Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting the processing of it in the future.
Profiling is any form of automated processing of personal data consisting in the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning the work performance, economic position, health, personal preferences, interests, reliability, behaviour, location or movements of the natural person.
Pseudonymisation is the processing of personal data in such a way that it can no longer be attributed to a specific data subject without the use of additional information, insofar as such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
- Controller or party responsible for processing
The controller or party responsible for processing is the natural person or legal entity, public authority, agency or other body which, alone or with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for nomination of the controller may be provided for by Union or Member State law;
The processor is a natural person or legal entity, public authority, agency or other body which processes personal data on behalf of the controller.
A recipient is a natural person or legal entity, public authority, agency or other body, to which the personal data is disclosed, irrespective of whether or not the recipient is a third party. However, public authorities which may receive personal data within the framework of a particular inquiry in accordance with Union or Member State law are not regarded as recipients.
- Third party
A third party is a natural person or legal entity, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
- Name and Address of the controller
The controller as defined by the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
KGS Software GmbH
- Name of the Data Protection Officer
The controller’s data protection officer is:
KGS Software GmbH
Dornhofstraße 38 A
Any data subject may contact our data protection officer directly at any time with any questions and suggestions concerning data protection.
The data subject may at any time prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used, and may thus permanently refuse to allow the setting of cookies. Furthermore, cookies that are already set may be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully available under certain circumstances.
- Collection of general data and information
The website of KGS Software GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as referrer), (4) the sub-websites that are controlled via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information that may be used in the event of attacks on our information technology systems.
When using this general data and information, KGS Software GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for a criminal prosecution in case of a cyber-attack. Therefore, KGS Software GmbH & Co. KG analyses anonymously collected data and information statistically and also with the aim of increasing the data protection and data security of our company and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.
- Registration on our website
Within the framework of a project the option is provided to create a user account on the basis of personal data. The relevant agreement will show which personal data will be transferred to the controller in this process. The personal data provided by the data subject is collected and stored by the controller exclusively for internal use and for their own purposes. The controller may arrange for forwarding to one or more processors, for example a parcel service provider who will likewise use the personal data only for internal purposes that can be ascribed to the controller.
The storage of this data takes place against the background in which this is the only way to prevent the misuse of our services, and this data serves the purpose, where necessary, of investigating criminal actions. In this respect the storage of this data is required to safeguard the controller. As a matter of principle this data is not forwarded to third parties unless there is a legal duty to do so or forwarding serves the purpose of law enforcement.
Registration of the data subject with entry of personal data allows the controller to offer the data subject content or services which due to the nature of the matter can only be offered to registered users. Registered persons have the option at any time to amend the personal data provided at the time of registration or to have it fully erased from the controller’s data stock.
The controller shall issue to any data subject, at any time upon request, information about which personal data relating to the data subject is stored. Furthermore, the controller shall correct or delete personal data at the request or notice of the data subject insofar as there are no legal obligations for retention. A data protection officer named in this data protection statement and the controller’s staff will be available to the data subject as contacts in this connection.
- Newsletter tracking
The newsletters of KGS Software GmbH contain tracking pixels. A tracking pixel is a miniature graphic embedded in e-mails sent in HTML format to facilitate log-file recording and analysis. This makes it possible to carry out a statistical analysis of the success or failure of online marketing campaigns. By means of the embedded tracking pixel KGS Software GmbH is able to ascertain whether and when an e-mail has been opened by a data subject and which links in the e-mail have been used by the data subject.
Such personal data received via tracking pixels in newsletters is stored and analysed by the controller in order to optimise the dispatch of newsletters and to adapt the content of future newsletters better to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects have the right at any time to revoke the separate declaration of consent for this via the “double opt-in” process. After a revocation, this personal data will be erased by the controller. If a person deregisters in order to stop receiving the newsletter, KGS Software GmbH & Co. KG will automatically interpret this as revocation.
- Contact option via the website
The website of KGS Software GmbH contains information on the basis of legal regulations that enables a quick electronic contact with our company as well as direct communication with us which also includes a general address for electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.
- Routine erasure and blocking of personal data
The data controller shall process and store the data subject’s personal data only for the period necessary to achieve the purpose of storage, or as far as this is prescribed by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another legislator was jurisdiction expires, the personal data is routinely blocked or erased in accordance with legal requirements.
- Rights of the data subject
- Right of conformation
Each data subject shall have the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data relating to him or her is processed. If a data subject wishes to avail himself of this right of confirmation he or she may, at any time, contact our data protection officer or another employee of the controller.
- Right of information
Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her stored personal data at any time as well as a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
- the purposes of processing
- the categories of personal data processed
- the recipients or categories of recipients to whom the personal data has been disclosed or is still being disclosed, in particular recipients in third countries or in international organisations
- if possible, the intended period for which the personal data is stored or, if this is not possible, the criteria for the establishment of this period
- the existence of the right to rectify or delete personal data of the data subject or the right to limit the processing by the controller or a right of objection against this processing
- the existence of the right to lodge a complaint with a regulatory authority
- if the personal data is not collected from the data subject: All available information on the origin of the data
- the existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) of the GDPR and – at least in such cases – significant information about the logic involved as well as the consequences and intended effects of such processing for the data subject
Furthermore, the data subject has a right to receive information about whether personal data has been transferred to a third country or an international organisation. Where this is the case, the data subject also has the right to be informed about appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of information he or she may, at any time, contact our data protection officer or another employee of the controller.
- Right to correction
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the correction of inaccurate personal data relating to him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right of correction, he or she may, at any time, contact our data protection officer or another employee of the controller.
- Right to erasure (right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, insofar as the processing is not necessary:
- The personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
- The data subject withdraws consent on which the processing was based in accordance with Art 6 (1) a GDPR or Art 9 (2) a GDPR and there are no other legal grounds for the processing.
- The data subject objects to the processing pursuant to Art 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) of the GDPR.
- The personal data has been unlawfully processed.
- Deletion of the personal data is required for fulfilment of a legal obligation in accordance with EU law or the law of Member States to which the controller is subject.
- The personal data has been collected in relation to services offered by the information society in accordance with Art 8 (1) GDPR.
If one of the aforementioned reasons applies and a data subject wishes to request erasure of personal data stored by KGS Software GmbH & Co. KG, he or she may contact our data protection officer or another employee of the controller at any time. The data protection officer of KGS Software GmbH & Co. KG or another employee shall promptly ensure that the erasure request is complied with immediately.
If the controller of KGS Software GmbH has made personal data public and is obliged pursuant to Article 17 (1) to erase the personal data, the controller shall, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of such personal data, insofar as processing is not required. The data protection officer of KGS Software GmbH & Co. KG or another employee will arrange the necessary measures in the individual case.
- Right to restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing insofar as one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject rejects the erasure of the personal data and demands instead the restriction of its use.
- The controller no longer requires the personal data for the purposes of the processing, but it is required by the data subject for the assertion, exercise or defence of legal claims.
- The data subject has objected to processing in accordance with Art 21 (1) of the GDPR and it has not yet been established whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions exists and a data subject wishes to demand restriction of the processing of personal data stored by KGS Software GmbH & Co. KG, he or she may at any time contact our data protection officer or another employee of the controller. The data protection officer of KGS Software GmbH & Co. KG or another employee shall ensure the restriction of processing.
- Right to data portability
Each data subject shall have the right granted by the European legislator to receive the personal data relating to him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data have been provided, insofar as the processing is based on consent in accordance with Art 6 (1) a GDPR or Art 9 (2) a GDPR or on a contract in accordance with Art 6 (1) b GDPR, and the processing is carried out by an automated process, insofar as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20 (1) GDPR the data subject shall also have the right to have personal data transferred directly from one controller to another, where technically feasible and provided doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by KGS Software GmbH & Co. KG or another employee.
- Right of objection
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data relating to him or her which is based on Art 6 (1) e or f GDPR. This also applies to profiling based on these provisions.
KGS Software GmbH & Co. KG shall no longer process the personal data in the case of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.
If KGS Software GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies also to profiling to the extent that it is related to such direct marketing. If the data subject conveys to KGS Software GmbH & Co. KG an objection to processing for direct marketing purposes, KGS Software GmbH & Co. KG shall no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data relating to him or her by KGS Software GmbH & Co. KG for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right of objection the data subject may directly contact the data protection officer or another employee of KGS Software GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
- Automated decision-making in an individual case, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which has legal effects for him or her, or similarly significantly affects him or her, insofar as the decision (1) is not is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is admissible based on the legal regulations of the EU or its Member States to which the controller is subject and these legal specifications include appropriate measures for the safeguarding of rights and freedoms as well as the justified interests of the data subject or (3) ensues with express permission of the data subject.
If the decision (1) is necessary for the conclusion or the performance of a contract between the data subject and the data controller or (2) is based on the data subject’s explicit consent, KGS Software GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests including at least the right to obtain human intervention by the controller, to express his or her point of view and to contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may at any time contact our data protection officer or another employee directly.
- Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.
If the data subject wishes to exercise the right to revoke the consent, he or she may contact our data protection officer or another employee of the controller at any time.
- Data protection with applications and application procedures
The controller collects and processes data from applicants for the purpose of processing applications. The processing can also take place by electronic means. This is the case in particular if an applicant sends application documents by electronic means, for example by email or via a web form on the internet, to the controller. If the controller concludes an employment contract with an applicant, the data transferred for the purpose of managing the employment relationship will be stored in compliance with the legal regulations. If the controller does not conclude an employment contract with the applicant, the application documents will be deleted automatically six months after the notification of the decision of refusal provided a deletion is not in conflict with any other justified interests of the controller. Another justified interest in this sense is, for example, a burden of proof in proceedings based on the Allgemeines Gleichbehandlungsgesetz (General Equal Treatment Act).
- Data protection provisions about the application and use of Google Analytics (with anonymization function)
On this website the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data about the behaviour of visitors to websites. A web analysis service collects, amongst other things, data about the website from which a person has come (the referrer) which sub-pages were visited or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
For the web analytics via Google Analytics the controller uses the application “_gat._anonymizeIp”. By means of this addition the IP address of the data subject’s internet connection is abridged by Google and anonymised when accessing our webpages from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, amongst other things, to evaluate the use of our website and to compile online reports which show the activities on our websites and to provide other services relating to the use of our website for us.
Google Analytics places a cookie on the data subject’s information technology system. With the setting of the cookie, Google is enabled to analyse the use of our website. With each call-up of one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, the internet browser on the data subject’s information technology system will automatically submit data to Google via the Google Analytics component for the purpose of online analysis. During the course of this technical procedure, Google acquires knowledge of personal data such as the IP address of the data subject which allows Google, amongst other things, to trace the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information such as the access time, the location from which the access was made and the frequency of visits of our website by the data subject. With each visit to our website such personal data, including the IP address of the internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data is stored by Google in the United States of America. Under certain circumstances Google may forward this personal data collected by the technical procedure to third parties.
The data subject may, as explained above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment in the web browser used and thereby permanently refuse the setting of cookies. Such an adjustment to the internet browser used would also prevent Google Analytics from setting a cookie on the data subject’s information technology system. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. Google Analytics is further explained under the following Link https://www.google.com/intl/de_de/analytics/.
- Data protection provisions relating to use and application of YouTube
The controller has integrated components of YouTube on this website. The operating company for YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
With each call-up of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the relevant YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube may be accessed at https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google acquire knowledge about which specific sub-page of our website is visited by the data subject.
If the data subject is logged in at the same time on YouTube, YouTube detects with every call-up of a sub-page that contains a YouTube video which specific sub-page of our website is visited by the data subject. This information is collected by YouTube and Google and is assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component to the effect that the data subject has visited our website provided that the data subject is logged in on YouTube at the time of the call-up of our website; this occurs irrespective of whether the data subject clicks on a YouTube video or not. If such a transmission of information to YouTube and Google is not wanted by the data subject, he or she may prevent this by logging off from their YouTube account before calling up our website.
The data protection provisions published by YouTube which are available at https://www.google.de/intl/de/policies/privacy/ provide information about the collection, processing and use of personal data by YouTube and Google.
- Data protection provisions for Google Maps
The controller has integrated components of Google Maps from Google Inc on this website.Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USAThis website uses the product Google Maps provided by Google Inc. By using this website you declare your agreement with the recording, processing and use of data collected automatically by Google Inc, their representatives and third parties. The terms and conditions of use for Google Maps can be found at “terms of service of Google Maps”.
The deactivation is usually saved by means of a cookie. It must therefore be renewed when you delete the cookies. In addition, the deactivation must be carried out separately for each browser.
Further information on data protection within the scope of LinkedIn services can be found at: www.linkedin.com/legal/privacy-policy.
We use HubSpot on our website for marketing activities. HubSpot is a US company with a branch in Germany, Am Postbahnhof 17, 10243 Berlin ("HubSpot"). We use HubSpot's integrated software solution for our own marketing, lead generation, qualification and management processes. This includes email marketing, which governs the sending of automated, individualised mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages and contact forms. Our contact forms allow you, as a visitor to our website, to learn more about our business, download content and provide us with your contact information. This information, as well as our website content, is stored on HubSpot servers. We use this information to contact you. Before we process your data for the purposes mentioned in this section, we obtain your consent to use HubSpot. You can revoke this consent at any time for the future in accordance with Art. 7 (3) DSGVO. If you have given us consent to contact you by email via a contact form, each email will contain an unsubscribe link.
We use HubSpot to optimise advertising and customer targeting. Only if you have given us your consent to do so, we can also merge the pseudonymous data with personal information from your CRM profile in order to address you optimally and provide you with interest-based support.
HubSpot uses sub-processors in the USA, including HubSpot Inc. The consent you have given also refers to data transfers to the USA. The USA does not offer a level of data protection comparable to the European Union. In certain cases, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities. However, HubSpot Inc. is contractually obligated to data protection-compliant processing with the EU standard contractual clauses.
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. We will process your contact details that you have provided to us via a lead gen form, contact form on our website or a special landing page until you revoke them, unless there is another legal basis for retention after your revocation.
You can find more information about data processing by HubSpot on their website.
17. Data protection provisions regarding Zapier
We use Zapier, a service provided by Zapier Inc, Market St. #62411, San Francisco, CA 94104-5401, USA ("Zapier"), to integrate various tools. Zapier makes it possible to link different web applications with each other, transfer data and thus realise process automation. If personal data is processed in the tools that are linked by Zapier, this personal data is also processed by Zapier when automating workflows. Zapier is used for process automation in order to optimise workflows and minimise errors. The legal basis for the use of Zapier is our legitimate interest pursuant to Art. 6 para. 1 f. DSGVO in the structuring, automation and optimisation of our processes.
Zapier is based in the USA. You consent to the transfer of data to Zapier in the USA via the Lead-Gen form. The USA does not offer a level of data protection comparable to the European Union. In certain cases, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities. Zapier Inc. is, however, contractually bound by the EU standard contractual clauses to ensure data protection-compliant processing. You can revoke your consent to the transfer of data at any time.
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the event of your revocation, we will transfer data to Zapier until your revocation, unless there is another legal basis for retention after your revocation.
For more information on data processing by Zapier, please visit https://zapier.com/help/account/data-management.
18. Facebook Lead Ads
We use the Lead Ads function of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"),
to collect and process data from interested parties - so-called leads - via a contact form displayed on Facebook websites.
We use this data exclusively for our own marketing purposes and do not pass it on to third parties.
The use of the data is tied to the purposes of the respective lead ad campaign.
The purposes of use are specifically outlined within the Lead Ad before we process the data provided.
For more information, please see Facebook's data policy at https://de-de.facebook.com/privacy/explanation.
19. Fanpage auf Facebook
Our company operates a so-called fan page within the social network "Facebook" (operated by: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) a so-called fan page.
As the operation of the fan page is a joint responsibility (Art. 26 DSGVO) between Facebook Ireland Ltd. and our company in terms of data protection law, a corresponding agreement has been concluded with Facebook Ireland Ltd. which you can view under the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
When you use Facebook products, e.g. our Fanpage, Facebook collects and uses the information described in its "Data Policy" under "What types of information do we collect?".
Facebook's "Data Policy" is online at: https://www.facebook.com/about/privacy/update
For fan pages, Facebook provides statistics and insights to fan page operators that help them gain insights about the types of actions people take on their pages ("Page Insights").
Our company has no control over the collection of these statistics and insights by Facebook. According to Facebook, Page Insights are designed to show important trends without revealing details about them that could identify you.
According to Facebook, it is possible for fan page operators to eventually associate your profile picture with your "Like" preferences for the fan page if you have marked the fan page with "Like" and you have set your "Like" preferences for pages to "Public".
Information used for page insights
Viewing a page or a post or video from a page
Subscribe or unsubscribe to a page
Mark a page or post with "Like" or "Stop liking".
Recommend a Page in a post or comment
comment on, share or respond to a Page post (including how you respond)
hide a Page post or report it as spam
20. Facebook Pixel
Our website contains tracking technology from Facebook, 1601 S. California Ave-nue, Palo Alto, 94304 CA, United States ("Facebook"). This may include cookies. Facebook collects and stores usage data (e.g. information about which parts of the website you have visited) in pseudonymous profiles to enable interest-based advertising. In the case of registered Facebook users, Facebook can merge this information with your Facebook account. On the basis of the user profiles, Facebook can place interest-oriented advertising on our behalf in the Facebook network (including so-called "Facebook ads") and on other websites. You can deactivate the data collection and storage based on Facebook's tracking technology at any time via the following websites:
The deactivation is usually saved by means of a cookie. It must therefore be set again when you delete the cookies. In addition, the deactivation must be carried out separately for each browser.
We use Facebook Pixel and Facebook Custom Audiences for marketing purposes only with your consent (Art. 6 para. 1 p. 1 lit. a DSGVO). Only if you have given us your consent, we transmit a so-called hash value of your email address (i.e. an unrecognisable string of characters) to Facebook in order to enable target group-oriented advertising via Facebook on the basis of a comparison with Facebook users within the framework of Custom Audiences.
21. Legal basis for processing
Art. 6 (I) a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or counter performance, the processing is based on Article 6 (I) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. If our company subject to a legal obligation whereby processing of personal data is required, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (I) c GDPR. In rare cases the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be forwarded to a doctor, hospital or other third party. The processing would then be based on Art. 6 (I) d GDPR. Finally, processing operations could be based on Article 6 (I) f GDPR. This legal basis is used for processing operations which are not covered by any of the above-mentioned legal grounds, if processing is necessary to safeguard the justified interests of our company or a third party, insofar as the interests, fundamental rights and basic freedoms of the data subject do not predominate. Such processing operations permissible in particular because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).
22. Justified interests in processing pursued by the controller or by a third party
Where the processing of personal data is based on Article 6 (I) f GDPR, our legitimate interest is to conduct our business activities for the benefit of all our employees and the shareholders.
23. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely erased insofar as it is no longer required for fulfilment of the contract or the initiation of a contract.
24. Statutory or contractual regulations for provision of personal data; requirement for conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We clarify that the provision of personal data is in part required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information about the contractual partner). Sometimes in order to conclude a contract it may be necessary for the data subject to provide us with personal data which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact our data protection officer. Our data protection officer will inform the data subject as to whether the provision of the personal data is required by law or contract or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.
25. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
This data protection statement has been produced with the help of the following companies: