People at kgs

kgs marketing strengthens

Jul 29, 2019 from Teodora Zaneva

Johanna Zinn will continue to drive kgs' strategic approach as a provider of intelligent archives.

Johanna Zinn is the new Head of Marketing at kgs. The 34-year-old comes from SaaS provider eurodata AG, where she was head of product and corporate marketing. Previously, she was responsible for end customer marketing at Mindjet GmbH in D/A/CH and Eastern Europe.

At kgs, the Berlin native will drive the company's positioning as a provider of intelligent archives for any IT system. "The Intelligent Archive" - with this approach, archive specialist kgs is increasingly moving beyond the pure SAP environment and opening up to other applications in the face of the often heterogeneous IT infrastructures in companies. In addition, the intelligence of the system is being refined - in the future, the archive will, among other things, recognize various patterns itself within the framework of "Predictive Document Services" and provide forward-looking optimization suggestions.

The marketing expert believes that the idea of an intelligent helping hand that can be flexibly inserted into a wide variety of infrastructures, has huge volumes of documents under control and ultimately saves cash, plays a decisive role for the IT landscape of the future, so as not to drown in the masses of documents produced. "With so much technical innovation and enthusiasm for also breaking new ground, my heart naturally swells as a marketer. I'm looking forward to the product, the task and, above all, to working with the people behind the innovations at kgs," she explains.