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kgs marketing is strengthening

Johanna Zinn will continue to promote kgs' strategic approach as a provider of intelligent archives.

29.06.2019

Johanna Zinn is the new marketing manager at kgs. The 34-year-old comes from SaaS provider eurodata AG, where she was responsible for product and corporate marketing as manager. She was previously responsible for end customer marketing at Mindjet GmbH in D/A/CH and Eastern Europe.

At kgs, the native of Berlin will promote the company's positioning as a provider of intelligent archives for any IT systems. “The Intelligent Archive” — with this approach, archive specialist kgs is moving more and more beyond the pure SAP environment and is also opening up for other applications compared to the often heterogeneous IT infrastructures in companies. In addition, the system's intelligence is being honed — in future, as part of “Predictive Document Services,” the archive will, among other things, recognize various patterns itself and make predictive optimization suggestions.

From the marketing expert's point of view, the idea of an intelligent helping hand that can be flexibly integrated into a wide variety of infrastructures, has huge volumes of documents under control and saves money in the end plays a decisive role in the IT landscape of the future so as not to drown in the masses of documents produced. “With so much technical innovation and enthusiasm for breaking new ground, my heart naturally opens as a marketing manager. I am looking forward to the product, the task and, above all, to working with the people behind the innovations at kgs,” she explains.

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Christina Scharf
Lead Marketing Communications Manager
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