“We are proud of everything we have achieved over the last two decades,” says kg managing director Winfried Althaus. “We were only able to do this because we focused our actions on the dynamic technical developments in the software industry and responded to market requirements with flexibility and a willingness to innovate.” With the consistent and far-reaching relaunch of the company's presence, KGS wants to underline the realignment and development of its portfolio. The focus is on customer benefits. There is therefore more space on the new website for news, top topics and solution ideas for various scenarios from the world of archiving, a genuine archive guide and download options for practical examples, reference reports and white papers that provide customers with guidance when making decisions about archiving. Archiving across SAP borders is also always covered in order to show the many companies solutions that, in addition to SAP, also use applications such as Salesforce.

At the center of the redesign is the new kgs logo, which follows the stylistic elements of the kgs tia® product line logo, which was launched in 2020. At the center of the word figurative mark is the circle symbolism, which is intended to illustrate the absolute focus on the core topic of archiving, as well as customer orientation. In addition, the circular optics are reminiscent of a pupil, which at KGS stands for intelligent solutions. “Our credo is: Form counts. This ambiguity conveys our commitment to daily work and at the same time the idea behind the logo: For us, the “smiling dot” instead of a simple letter “g” is the symbol of a high-tech and at the same time very human company that aims to make our customers smile,” explains marketing manager Johanna Zinn, who led the project.

We have also fundamentally changed our appearance in other respects - away from dark blue, gray looks to the trendy colors anthracite, yellow and mint. A new font and a new world of images were introduced. In addition, the wording has changed: less technocratic, more related to practice and everyday life, and more proximity to SAP. Winfried Althaus: “The partnership with SAP is a fundamental basis for our work and success. It is therefore important that you notice this proximity to SAP and our expertise on our new website right from the start. At the same time, it is important to us that it is clear that pioneering, intelligent archiving goes beyond SAP applications and can thus also be created for other applications.

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