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Why original sounds are stronger than any product description in complex B2B projects

In a world full of product comparisons, feature lists and technical arguments, there is one communication format that is becoming increasingly important in the B2B environment: real voices from practice. A sentence from a customer conversation can sometimes create more trust than any product presentation. Particularly in the SAP and archiving environment, where decisions have a long-term effect and risks are high, companies are looking for orientation — and for experiences that alleviate their fear of complexity.

03.12.2025

A customer recently put it very aptly: “We already implemented a project with kgs 15 years ago. The experience was so good that we are now starting again with KGS. We are convinced — of the product and of the expertise.” Such statements are worth their weight in gold — not only for us, but especially for partners. This is because they show potential customers that the technology not only works, but also works in the long term.

Partners in particular benefit enormously from credible success stories. Original sounds create trust without sales having to actively “sell” them. They reduce barriers, open up conversations and give decision makers security.

A good original sound doesn't replace a technical description — but it frames it. It provides orientation:
When other companies start a project again with the same partner after many years, this speaks for stability, expertise and reliability.

For partners, this means:
Make active use of such experience in discussions, presentations and tenders. They help to break the invisibility of many backend processes in the archiving environment — and give the technology a face.

Because in the end, people decide — and people trust people who have had good experiences.

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Download the full press release in PDF format and find out all the details about the 25th anniversary of KGS Software and its participation in the DSAG Annual Congress 2025.

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Katharina Gerber
Senior Marketing Communications Managerin
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Abstraktes petrolblaues Design mit geschwungenen Linien und gepunktetem Muster.Blauer Hintergrund mit geschwungenen Linien aus kleinen Punkten, die von oben rechts nach unten verlaufen.
Abstraktes petrolblaues Design mit geschwungenen Linien und gepunktetem Muster.Blauer Hintergrund mit geschwungenen Linien aus kleinen Punkten, die von oben rechts nach unten verlaufen.

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